3 steps to developing lasting business relationships

As a marketing and business development professional, I spend a lot of my time connecting with new contacts, seeking business leads, and sharing project information with clients. Through my experience, I’ve learned a few simple ways to build lasting business relationships. Try the following to improve your client relations:

1. Make a connection. Research your contact and his company to find out his likes and interests. Find a common ground and discuss it upon meeting.

2. Establish credibility. Relationships are built on trust. Do what you say you’re going to do, and do it consistently.

3. Sharing is caring.  Provide project leads, compelling news articles, and any relevant information that would benefit his company. Do this many times without asking for anything in return.

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