Here are 3 actions you can do today to over-deliver,
thereby simplifying your marketing life:
1.
Call for no
reason. Check in on your clients when there isn’t a looming deadline or a
project-related question. Call to inquire if he needs assistance with a task
unrelated to your contract. Call to ask him out to coffee. Call for any reason
other than an existing project.
2.
Share industry news: Set up a Google Alert with your client’s industry key words.
Relevant articles will come directly to your inbox. Once you’ve received them -
scan, filter and send appropriate leads or tidbits to your client.
3.
Share
publicity: Write about your client’s business in your blogs and articles. Use
them as case study examples. Mention them in your social media feeds. Quote them if you’re being interviewed by a publication. Everyone appreciates
free press and this is a great way to show your client extra value.
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