Here are 3 simple tips to help your staff prioritize business development and meet sales goals without jeopardizing billable project work.
1. Build upon existing relationships - Spend 15 minutes each day on client outreach. This can be as easy as calling an existing client to ask how you can help them with a demanding project.
2. Focus on customer service - 80% of businesses think they provide “superior” customer service. In reality, only 8% of customers believe they received superior customer service from those same businesses (Shankman |Honig, 2013). If you think you’re doing enough, do more. An email to a client thanking him for his business would be an easy start.
3. Be a do-gooder - Help someone else without asking for something in return. Provide a project lead to a current client. Offer to host a networking event among select industry professionals.