Don’t let anyone tell you that marketing and sales are only about spin, buzz, and Google pay-per-clicks. Storytelling is a powerful tool for building relationships, standing out in a market, and selling to your clients. A company’s success story or anecdote is a smart marketing mechanism for selling its services because stories are filled with people, emotion, and events. These stories are what customers will remember and retell to their colleagues and friends.
photo credit: http://www.flickr.com/photos/seeminglee/3882941631/">See-ming Lee 李思明 SML via http://photopin.com">photo pin http://creativecommons.org/licenses/by-sa/2.0/">cc>
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