Here are 3 actions you can do today to over-deliver, thereby simplifying your marketing life:
1. Call for no reason. Check in on your clients when there isn’t a looming deadline or a project-related question. Call to inquire if he needs assistance with a task unrelated to your contract. Call to ask him out to coffee. Call for any reason other than an existing project.
2. Share industry news: Set up a Google Alert with your client’s industry key words. Relevant articles will come directly to your inbox. Once you’ve received them - scan, filter and send appropriate leads or tidbits to your client.
3. Share publicity: Write about your client’s business in your blogs and articles. Use them as case study examples. Mention them in your social media feeds. Quote them if you’re being interviewed by a publication. Everyone appreciates free press and this is a great way to show your client extra value.
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