Thursday, September 11, 2014

Doing Business in Mexico

I am thrilled for my client and the launch of their brand new website. The San Felipe Marina Resort & Spa, located in San Felipe, Baja California Norte, resolved to undergo a major overhaul in an effort to make booking from a smart phone more convenient for guests.

This decision came at a good time with the release of the Apple iPhone6. Vacationers increasingly book reservations from their smartphones and it was essential that the hotel moved quickly to make the crucial change. According to eMarketer, mobile phones are predicted to become the top way consumers access the Internet, and businesses need to align their marketing strategies to accommodate this increase in mobile phone usage. 

In addition to ease of use from a mobile phone, the new San Felipe Marina website includes a cleaner, more consistent and intuitive design; a new reservation booking page; ability to book rooms directly from the resort’s Facebook page; content in both English and Spanish, and updated photography.

The hotel is already seeing positive results as  news of the website launch was recently published in Mexipreneur, a website dedicated to Mexico's business world. With various festivals and events on the horizon, the resort looks forward to a busy fall and winter season.


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