The evolution of social media platforms such as Twitter, Facebook, and LinkedIn allow people to create and continuously manage their personal brand. This tactic can be everything from communicating your skills on a blog, posting your after-work plans on Facebook or seeking job opportunities on LinkedIn.
I read an interesting post on www.pleasefeedtheanimals.com, which stated that when we "brand" ourselves via social media, our personal brands are defined by our audience whether we consciously do anything about it or not. How your friends, contacts and networks react or perceive your daily posts, tweets or status updates is a daily branding exercise whether your trying to brand yourself or not.
Although, these platforms allow for greater control of our personal brands, perception is much stronger than reality and your entire network and contacts will perceive your updates, tweets and blog posts in different ways. Continue to publish stories and scripts about your life, but remember that branding is about perception.